01 · The Fam
Before the founders, before the cameras, DJ Lovers Club runs on people. An internal team who imagine, create, produce, edit, publish, coordinate, analyze, and execute: editorial and creative leads, producers and filmmakers, social strategists, editors and designers, photographers and live event crews, artist relations, partnerships, community, tech and data, campaign strategy, and operations.
Around them, an expanding network: DJs and artists, labels, creators, festivals and venues, culture pages, tastemakers, platforms, sponsors, and the fans who turn all of it into a movement. None of them are simply supporting the brand. They are the foundation of it.
02 · How It Works
Bill tells the story. Bobby identifies what matters. SASS helps the world feel it.
The Narrative
Editorial Director & Documentary Storyteller
Bill tells the story and curates the model itself: the editorial standards, the mini documentaries, and the historical context that give the scene its narrative.
The Culture
EDM Cultural Curator
Bobby identifies what matters. The interviews, the weekly picks, the calls on which artists and moments deserve the spotlight. He curates the culture and puts the people back in the music.
The System
Social Amplification Support System
An intelligent creative partner under the fam's work. SASS listens to the culture, recognizes what matters, and helps the world feel it. Built to sharpen the fam's instincts. More on SASS soon.
03 · Our Story
Bobby went out to support a friend who was spinning that night. When the set ended, people kept walking up to him.
"Great set, dude."
They thought he was the DJ. He wasn't, and nobody in the room knew the difference. That was the whole problem, right there on the floor.
Hip hop fans know their artists by heart. The look, the story, the personality, all of it. Dance music fans feel the music just as deeply, and half the time have no idea who made it or what they look like. The devotion is real. The connection to the person behind the sound is missing.
Bill tells it best. The untold origin, on The Reddcast.
04 · Why We Built This
During the pandemic, Bill and Bobby stepped back to figure out what they actually wanted to build. Bill had spent years in filmmaking and storytelling. Bobby had the music and the kind of personality that fills a room and a camera.
Put those two things together and you can give this culture the thing it has been missing. The faces. The stories. The people behind the music.
Our mission is simple. Bridge the gap between the artists and the fans, and tell the stories that make you fall in love with the scene all over again.
05 · What We Do
We tell the stories behind the sets. The interviews, the moments, the humans behind the drop. We give you the rabbit hole, the one you fall into at 2am learning everything about the DJ who just changed your night.
We map the scene so you always know where it is happening. And we do it with the taste of people who actually love this music, not a feed that treats every night the same.
06 · For The Long Run
This is a lifestyle, not a phase. We are here for the people who plan to feel this for decades. Who care about their wellbeing as much as the drop. Who want to be on the floor at twenty and still there at sixty.
A scene you can love sustainably, with your whole life. That is the part nobody talks about, and it is the part we care about most.
07 · Our Brands
The reach we put to work for the culture, the artists, and the partners we believe in.
DJ Lovers Club
1.7M
Followers on Instagram
106K on TikTok · 6.5M likes
EDM Lifestyle
595K
Followers on Instagram
Powered by @djloversclub
Bobby Hendrickson
128K
Followers on Instagram
16.4K subscribers on YouTube
Combined: 2.5M+ followers · 40M+ monthly views across the network
This is more than a brand. It is a community, and we call it the Fam. If you love this music as much as we do, you already belong here.
